About

About Bloom Abayas

We are a mother-and-daughter endeavour, founded with a simple vision: to bring high-quality, elegant abayas from the Middle East to South Africa. 

After moving back to Cape Town, South Africa and having lived in Saudi Arabia where styling abayas daily was the norm, we struggled to find abayas that met our style and comfort.

 
We were often asked where our abayas were from, and we realised the need for beautifully designed, well-made abayas for multipurpose occasions. 

At Bloom Abayas, we hand-pick each design, bringing them from the Middle East, to you. 

Our collection includes everything from simple, everyday abayas to elegant embroidered or beaded pieces for special occasions. Whether you’re dressing for comfort or making a statement, we believe that modesty should be effortless and beautiful. Our intention with Bloom Abayas, is to showcase the ease of raising a woman’s modesty standard, in every environment -be it school, university, work or just a leisurely coffee date with a friend. 

At the heart of Bloom Abayas, we share the belief, that when you feel confident in what you wear, you shine from within. Wherever you are, whatever you do— we want you to Bloom.